As always, the Lincoln brand strives for inclusivity and to give our customers a real community-feel when shopping with us. With a few new models and exciting upcoming policy and marketing changes, we hope to reach more young car buyers and families so that everyone can find a vehicle they love from our lineup.
For a long time, the Lincoln brand specialized in fleet sales to rental car companies and other groups. However, going forward, we hope to have a more personal approach and focus more on the average car buyer’s experience. These changes are part of a mandate by Ford CEO Jim Hackett, but they’re not surprising when you take into account other changes happening in the automotive industry.
This focus shift will not only be a bonus for new car customers, but it will help those shopping in the pre-owned vehicle market as well. The high depreciation over a short period of time in rental cars can be limiting to residual values. Meaning, with these changes, there may be more cars available in the pre-owned market that haven’t had quite the same wear and tear and mileage at the point of trade, so you can get more for your money.
With new, revamped models coming to the lineup soon, such as a new Lincoln Navigator, Lincoln Nautilus, Lincoln Continental, and the new Lincoln Aviator, we think younger customers in the 22-37 age range will see the Lincoln brand in a whole new light. Additionally, a new focus on vehicle leasing and more affordable monthly payments will appeal to these consumers as well.
To find Crest Lincoln and learn more about what we have to offer, search for “Lincoln dealership near me.” We can’t wait to welcome you into our family.